Dark Data: Understanding Its Hidden Potential in Business
In the era of big data, companies are constantly collecting and analyzing vast amounts of information to gain insights and improve operations. However, a significant portion of this data remains untapped—this is what we call dark data. Dark data refers to information that businesses collect but fail to analyze or use, such as customer data, […]
Using Demographic Data to Improve Product Launches
👋 Demographic Data Launching a new product is always a significant moment for any business, but it’s also a challenging one. The success of a product launch often depends on how well a company understands its target audience. Demographic data plays a crucial role in this process by providing valuable insights that help businesses tailor […]